Update: Read the update from 2018 about our approach to creating product artwork.
Most of us who write code treat it as something special, more than just a bunch of characters stored in files. A lot of experience, thought and trial and error is put into it. For many, coding is creating and the code is their art. Some believe software development is rather art than science. And while we can't settle the discussion, we can certainly try and bring some art to science!
Back in 2015 while working on our rebranding, the agency we were working with pitched the idea of trying code-generated art.